Laura Bas is a highly sought-after speaker, delivering more than 100 keynote speeches per year. She combines sharp insights from her research with engaging examples, humor, and energy on stage. Her talks are interactive, current, and immediately applicable — whether it’s about attracting and retaining young talent, the future of work, or intergenerational collaboration.
Laura as a speaker
- Are you organizing an event, conference, dinner, or leadership day?
- Are you looking for a speaker who not only inspires but also prompts action?
- Do you want to give participants real insights into young talent, generational diversity, or the future of work?
No dry theory, but fresh perspectives and concrete tools. Or as most attendees say:
“Normally I get distracted easily, but with you, time just flew by.”
Genzpiration: What you really need to know about Generation Z
How accurate is our image of Generation Z, the ‘snowflakes’? Generational expert and youth researcher Laura Bas shares key insights from the largest qualitative study on young people in the Dutch workplace. What truly drives them? What do they value in their work? And above all: what is their added value for organizations?
One thing is clear: Generation Z can give the status quo a major update — and create a more pleasant and efficient working environment. In a time when we need every worker to achieve great things, that is exactly what we need.
Don’t expect random trends or clichés, but sharp insights and concrete tools for attracting, onboarding, and retaining young talent. Spoiler alert: they turn out to be human after all!
Van Boomer tot Zoomer
When we talk about generations, we often focus on the differences. Many Baby Boomers and Gen Xers entered the labor market in times of scarcity and crisis. Loyalty, perseverance, and proving yourself were a given. Employees often stayed with the same organization for years.
Generation Z, on the other hand, started their careers in times of abundance. There were countless job openings to choose from. They grew up with more equality at home and are used to voicing their opinions. From day one, they want to be involved in decisions that affect them. That difference is quickly translated into labels like spoiled, demanding, or too outspoken.
But that is a missed opportunity. If we keep thinking in terms of ‘us versus them,’ potential remains untapped. The real question isn’t who is right, but how generations can strengthen each other. Every generation brings unique qualities to the workplace. In From Boomer to Zoomer, Laura shows how organizations can harness that power by looking beyond the differences. This creates a workplace where all generations want to work and stay.
In this lecture, you will discover
- How to harness the unique strength of every generation.
- Why Gen Z views work and leadership radically differently.
- Why you should NOT let the experience of Baby Boomers gather dust in a meeting room.
Laura also answers sharp questions such as
- How do you collaborate effectively with four generations on the floor?
- How do you prevent experience from clashing with innovation?
- What should you definitely not say to a Gen Zer? (Tip: leave “kids these days” out of it.)
From video to viral: How to reach your target audience online
As a brand, a glossy magazine campaign just doesn’t cut it anymore. But… how should it be done? How do you reach that supposedly elusive Gen Z where they can actually be found: online?
The difference between a viral hit and a painful ‘cringe’ post can sometimes be just one wrong joke, tone, or timing. In this presentation, Gen Z expert Laura Bas shows:
- What young people find important online
- Which content actually works (and what you should absolutely avoid).
- How to win their attention — whether you’re selling sneakers or looking for young talent.
The good news? You don’t have to learn any dances. Reaching young people isn’t magic — it’s psychology. And that’s something you can learn.
Customized lectures: from leadership to retention
In addition to her standard keynotes, Laura also provides customized lectures for organizations, conferences, and leadership programs. Her lectures are tailored to your sector, issue, and target audience — without compromising on content, sharpness, or energy.
Frequently requested themes include:
- Leading Generation Z
- Recruitment of young talent
- Talent development & career guidance
- Retention and job satisfaction of young employees
- Generational diversity in the workplace
- Employer branding & reaching young target groups
Whether it’s for a management team, an HR conference, or a kick-off with young professionals — Laura always ensures recognition, insights, and a readiness for action. No off-the-shelf routine, but a lecture that fits exactly what you need.
What others say about Laura
“Laura was great. Beautiful story. Very inspiring. I am proud. ‘All successful people have great coaches!’”
“Laura gave an interactive session to our recruitment team. This gave us new ideas and inspiration to look at recruiting Gen Z talent in a different way.
“For our annual team day, we were looking for a stimulating and enthusiastic speaker. From the first moment of contact, there was an immediate click with Laura. Through a professional, (inter)active presentation, Laura facilitated a great dialogue between legal specialists from multiple generations. Laura held the entire group's attention from start to finish. Her message still resonates. Very well done! – andries netten, APG”
“Laura Bas is a fresh, inspiring presence with extensive experience and expertise. She knows exactly how to challenge her audience and stands her ground. During her presentation, she managed to captivate everyone from young to old. She provided our organization with new, refreshing tools to move forward. Keep on providing GENZspiration.”
“By the end of the afternoon, Laura managed to keep the participants captivated with her great enthusiasm, inspiring examples, and genuine attention to the group! She knows her stuff, and we will definitely reach out to her again next time.”
“After thorough research, Laura takes you into the world of generational diversity. Once you are able to let go of stereotypical thinking, it is an educational session. It provides insight into the fact that the differences are actually not that great. By embracing the qualities of each generation, you can apply this to many purposes.”
“Laura Bas combines substance with passion and delivered an engaging presentation. It wasn't just Gen Z who were enthusiastic; all generations present appreciated Laura. I hope we work together again!”
“Laura hosted a fun, energetic, and powerful workshop at our generation event. She excels at presenting the topic of youth participation through relatable examples and practical tips that resonate with young people's needs. And of course, the differences between generations are also covered. Super!”
“We thoroughly enjoyed having Laura as a keynote speaker at our national meeting. Enthusiastic, fast-paced, clear, and full of great insights, she immediately draws you into her story and gets you thinking, regardless of your generation. Highly recommended!”
“Fun, energetic, and practical workshop! Highly recommended!”
“Laura Bas was a fantastic keynote speaker at the RMA Trends Event 2024. Regarding how to attract Gen Z to your organization and ensure this generation connects intrinsically with your employer brand, she delivered a compelling and concrete message using vivid examples. A powerful message and a highly valuable contribution to the RMA Trends Event 2024, initiated by Werf& and Up in Business.”
“At the Allied Forces Maritime Roundtable session with HR directors and young professionals, Laura Bas delivered an inspiring keynote on generational differences. Laura speaks with energy, ensures great interaction with the audience, and is highly knowledgeable. Her preparation, coordination, and follow-up are thorough and professional. In short, highly recommended!”
“Inspiring talk with plenty of immediately applicable tips and tricks. Laura shares fun facts with a positive outlook on the generation. The facts don't lie. Laura is an engaging speaker and a true expert!”
“Energetic young talent!”
“Centered around the theme ‘Today’s Youth,’ we had an excellent evening for our 60 entrepreneurs and about 20 Gen Z youngsters. Laura’s strength lies primarily in the powerful mix of relevant insights from her own and other research, coupled with a multitude of practical tips and examples. The audience also highly appreciated the interaction and, of course, the Q sessions with both the entrepreneurs and the Gen Z youth. Great and sometimes spirited discussions—above all, very inspiring and educational. Two hours flew by.”
“Laura took us on a fast-paced journey through research, headlines, and biases regarding Generation Z. She did so in a way that actively engaged the audience. Her clear explanations and practical tips offer value to a diverse crowd. Our main takeaway is that while Generation Z is vital for the future, they need the experience of previous generations to implement their innovative ideas. It was great that Laura took the time afterwards to answer specific questions from various companies and sectors. Laura delivers an energetic presentation, though a slightly slower pace might better suit an audience over the age of 30.”
“At Onboard Amsterdam, Laura Bas delivered a powerful keynote that completely captivated the audience. With her extensive knowledge of Generation Z and her professional yet enthusiastic presentation style, she managed to inspire everyone. The room responded with great energy and left the event full of new insights. Highly recommended for anyone who truly wants to understand how to reach Gen Z!”
“Laura gave a very engaging presentation for our university of applied sciences, providing us with insight into how young people currently view life and how we could better support them. Highly valuable!”
“Laura joined us in Athens last June and hosted an inspiring, active workshop for young professionals in our industry on energy boosters and how to use them to optimize existing work processes. She later shared the results of this workshop with a larger audience during a panel at our conference. She provides managers with practical tools and explains clearly and enthusiastically how different generations can work together optimally, supported by research and her own expertise. Our audience was very pleased with her contribution, and we would certainly recommend her!”
“Laura Bas was a guest at the Delft networking event Delft Verbindt. Given the theme, communicating with Gen Z, her research-based knowledge was a bullseye. We were hoping for an energetic speaker who would provide an interactive lecture/presentation supported by facts and figures, filled with practical tips and tricks. She more than delivered. Entrepreneurs left the room saying, ‘I’m going to delete my job postings and take a completely different approach.’ Direct, actionable advice for everyone from the local hairdresser to large corporations.”
“In her high-energy style, Laura delivers a compelling, content-driven narrative about Gen Z that truly sticks. She illustrates data and research insights with practical, relatable examples. She doesn't just inspire; she holds up a mirror to entrepreneurs, prompting them to rethink their own workplace dynamics.”
“Charming, inspiring, and enthusiastic.
With extensive knowledge, a touch of humor, and a huge dose of energy, Laura brings the story of Generation Z to the spotlight.”
“As a jury member, Laura managed to lead the debate in such a positive way that it became a sparkling and interactive part of the Johan de Witt Conference. Highly recommended.”
“A successful opening act at the 2023 Zaanse Ondernemersdag. Laura gave an enthusiastic presentation on her expertise, Generation Z. It was great to see how the interaction sparked interesting conversations and new insights. Thank you!”
“As a keynote speaker at the Wilde Ganzendag 2024, Laura Bas made a fantastic contribution to the program. With an inspiring keynote, she encouraged the representatives of Dutch and Flemish private initiatives to seek inspiration throughout the day on how to involve new generations in their work for a more inclusive and equitable society. Laura delivered a compelling, practical story that both informed and inspired participants toward intergenerational collaboration—a key focus for Wilde Ganzen and its partners in the coming years.”
