Half the world’s population is younger than thirty. Right now, Generation Z is not only the largest generation, but also the most influential. They are growing up in a fast-moving, online world and have different expectations of work and employers. Within ten years, they will form the majority of the workforce. It is time to not only reach them, but to really understand them.
Research: how do different generations experience work in your organisation?
How do employees really experience being a part of your enterprise? What keeps them on board, what pushes them away, and what would they change if it were up to them?
Laura offers organisations the opportunity to conduct an in-depth, tailor-made generational study within their own enterprise. In interactive focus groups, she carries out research with employees about work, leadership, culture and future-proofing. She always keeps a sharp eye on the differences between generations.
The results are not just a standard employee engagement survey. They form a powerful instrument to uncover where things rub, where energy flows, and what is needed to keep all generations engaged, connected and energised at your place of business.
Specific interest in Generation Z?
The research can also be conducted exclusively with employees from Generation Z (born between 1995 and 2015), in order to uncover their unique perspectives on work and organizational culture.
What does this deliver for your organization?
- In-depth insight into how different generations experience your enterprise.
- Clear recommendations for leadership, retention, generationally aware policies, and culture.
- A tailored debrief with concrete improvement proposals for your organization.
- The opportunity to include your own questions or themes.
- Answers to questions such as:
What attracts employees and what drives them away?
Where does energy exist and where does it leak away?
Which generations have needs that differ from what you are currently focusing on?
Practical information
- Participants: 7 to 40 employees (across generations or specifically Generation Z)
- Format: interactive focus group (on site or online)
- Duration: up to 3.5 hours
- Output: presentation with insights, research report and concrete recommendations
- Facilitation: led by Laura Bas
- Optional: expansion to multiple sessions or an additional consultancy trajectory
Who is this for?
For organizations that genuinely want to listen to what is happening on the work floor. For leaders, HR teams, and board members who want to understand where generational differences cause friction and how to turn those differences into strengths. Whether you want to better understand younger employees, leverage generational diversity, or increase engagement, this research sets the conversation in motion.
Consultancy: results-driven advice with a focus on Generation Z
How do you retain talent when expectations differ between generations? How do you lead a team in which Gen Z wants autonomy, millennials seek meaning, and older generations value structure? And how do you make sure your organisation remains attractive for all ages, without losing credibility?
Laura helps organisations develop future-proof strategies for retention, recruitment, leadership, and employer branding. As a generations expert and consultant, she supports executives and teams in making choices that work for all generations in the workplace, with a specific focus on the youngest cohort, Generation Z.
Frequently requested themes
Laura combines insights from generational research with sharp practical experience.
She shows what works, where friction arises, and which steps truly make a difference.
Not standard models, but clear strategies that fit your culture and objectives. Whether it concerns a starter campaign, a leadership program, or redefining your EVP (employer value proposition).
- For organizations that want young and loyal employees.
- For leaders who choose to listen before it is too late.
- And for HR teams that want to actively strengthen connections between generations.
Ready for a fresh perspective and a plan that actually works?
Schedule an exploratory conversation with Laura to discover what her consultancy can mean for your organization.
Retention
Why employees, especially Gen Z, leave and how you can encourage them to stay.
Recruitment
How to engage different generations and truly connect with Gen Z.
Leadership
How to lead multiple generations without a one-size-fits-all approach.
Employer branding & marketing
How to position yourself to appeal to both young and experienced talent.
What others say about Laura
“Laura was great. Beautiful story. Very inspiring. I am proud. ‘All successful people have great coaches!’”
“Laura gave an interactive session to our recruitment team. This gave us new ideas and inspiration to look at recruiting Gen Z talent in a different way.
“For our annual team day, we were looking for a stimulating and enthusiastic speaker. From the first moment of contact, there was an immediate click with Laura. Through a professional, (inter)active presentation, Laura facilitated a great dialogue between legal specialists from multiple generations. Laura held the entire group's attention from start to finish. Her message still resonates. Very well done! – andries netten, APG”
“Laura Bas is a fresh, inspiring presence with extensive experience and expertise. She knows exactly how to challenge her audience and stands her ground. During her presentation, she managed to captivate everyone from young to old. She provided our organization with new, refreshing tools to move forward. Keep on providing GENZspiration.”
“By the end of the afternoon, Laura managed to keep the participants captivated with her great enthusiasm, inspiring examples, and genuine attention to the group! She knows her stuff, and we will definitely reach out to her again next time.”
“After thorough research, Laura takes you into the world of generational diversity. Once you are able to let go of stereotypical thinking, it is an educational session. It provides insight into the fact that the differences are actually not that great. By embracing the qualities of each generation, you can apply this to many purposes.”
“Laura Bas combines substance with passion and delivered an engaging presentation. It wasn't just Gen Z who were enthusiastic; all generations present appreciated Laura. I hope we work together again!”
“Laura hosted a fun, energetic, and powerful workshop at our generation event. She excels at presenting the topic of youth participation through relatable examples and practical tips that resonate with young people's needs. And of course, the differences between generations are also covered. Super!”
“We thoroughly enjoyed having Laura as a keynote speaker at our national meeting. Enthusiastic, fast-paced, clear, and full of great insights, she immediately draws you into her story and gets you thinking, regardless of your generation. Highly recommended!”
“Fun, energetic, and practical workshop! Highly recommended!”
“Laura Bas was a fantastic keynote speaker at the RMA Trends Event 2024. Regarding how to attract Gen Z to your organization and ensure this generation connects intrinsically with your employer brand, she delivered a compelling and concrete message using vivid examples. A powerful message and a highly valuable contribution to the RMA Trends Event 2024, initiated by Werf& and Up in Business.”
“At the Allied Forces Maritime Roundtable session with HR directors and young professionals, Laura Bas delivered an inspiring keynote on generational differences. Laura speaks with energy, ensures great interaction with the audience, and is highly knowledgeable. Her preparation, coordination, and follow-up are thorough and professional. In short, highly recommended!”
“Inspiring talk with plenty of immediately applicable tips and tricks. Laura shares fun facts with a positive outlook on the generation. The facts don't lie. Laura is an engaging speaker and a true expert!”
“Energetic young talent!”
“Centered around the theme ‘Today’s Youth,’ we had an excellent evening for our 60 entrepreneurs and about 20 Gen Z youngsters. Laura’s strength lies primarily in the powerful mix of relevant insights from her own and other research, coupled with a multitude of practical tips and examples. The audience also highly appreciated the interaction and, of course, the Q sessions with both the entrepreneurs and the Gen Z youth. Great and sometimes spirited discussions—above all, very inspiring and educational. Two hours flew by.”
“Laura took us on a fast-paced journey through research, headlines, and biases regarding Generation Z. She did so in a way that actively engaged the audience. Her clear explanations and practical tips offer value to a diverse crowd. Our main takeaway is that while Generation Z is vital for the future, they need the experience of previous generations to implement their innovative ideas. It was great that Laura took the time afterwards to answer specific questions from various companies and sectors. Laura delivers an energetic presentation, though a slightly slower pace might better suit an audience over the age of 30.”
“At Onboard Amsterdam, Laura Bas delivered a powerful keynote that completely captivated the audience. With her extensive knowledge of Generation Z and her professional yet enthusiastic presentation style, she managed to inspire everyone. The room responded with great energy and left the event full of new insights. Highly recommended for anyone who truly wants to understand how to reach Gen Z!”
“Laura gave a very engaging presentation for our university of applied sciences, providing us with insight into how young people currently view life and how we could better support them. Highly valuable!”
“Laura joined us in Athens last June and hosted an inspiring, active workshop for young professionals in our industry on energy boosters and how to use them to optimize existing work processes. She later shared the results of this workshop with a larger audience during a panel at our conference. She provides managers with practical tools and explains clearly and enthusiastically how different generations can work together optimally, supported by research and her own expertise. Our audience was very pleased with her contribution, and we would certainly recommend her!”
“Laura Bas was a guest at the Delft networking event Delft Verbindt. Given the theme, communicating with Gen Z, her research-based knowledge was a bullseye. We were hoping for an energetic speaker who would provide an interactive lecture/presentation supported by facts and figures, filled with practical tips and tricks. She more than delivered. Entrepreneurs left the room saying, ‘I’m going to delete my job postings and take a completely different approach.’ Direct, actionable advice for everyone from the local hairdresser to large corporations.”
“In her high-energy style, Laura delivers a compelling, content-driven narrative about Gen Z that truly sticks. She illustrates data and research insights with practical, relatable examples. She doesn't just inspire; she holds up a mirror to entrepreneurs, prompting them to rethink their own workplace dynamics.”
“Charming, inspiring, and enthusiastic.
With extensive knowledge, a touch of humor, and a huge dose of energy, Laura brings the story of Generation Z to the spotlight.”
“As a jury member, Laura managed to lead the debate in such a positive way that it became a sparkling and interactive part of the Johan de Witt Conference. Highly recommended.”
“A successful opening act at the 2023 Zaanse Ondernemersdag. Laura gave an enthusiastic presentation on her expertise, Generation Z. It was great to see how the interaction sparked interesting conversations and new insights. Thank you!”
“As a keynote speaker at the Wilde Ganzendag 2024, Laura Bas made a fantastic contribution to the program. With an inspiring keynote, she encouraged the representatives of Dutch and Flemish private initiatives to seek inspiration throughout the day on how to involve new generations in their work for a more inclusive and equitable society. Laura delivered a compelling, practical story that both informed and inspired participants toward intergenerational collaboration—a key focus for Wilde Ganzen and its partners in the coming years.”
