Attracting & retaining
young talent
Discover what your organization can do to become attractive to all generations!
Book Laura BasAbout Laura
Build a Future-Ready Workforce — Guided by Generational Expertise
As a generations expert with a special focus on Generation Z, Laura is positioned to help organisations become and remain attractive to all age groups. She has made it her mission to share that knowledge. Through research, consultancy and keynote speeches, Laura advises organisations on generational challenges, with a focus on attracting, integrating and retaining young talent. On stage, she also makes an impact. Expect concise, clear talks full of concrete, practical tools you can put into practice straight away With several awards to her name and around half a million views per month on social media, Laura has more than delivered on the promise of being a rising star.
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About Laura Bas
By the age of 25, Laura had already spoken at the United Nations, advocating for more youth participation. Today, several years later, she is one of the most influential voices on Generation Z in the Netherlands with an increasing global reach. In preparation for her book, “The GenZclopedie” (which roughly translates to an encyclopedia about Gen Z), Laura conducted the largest qualitative study in the Netherlands into young people in the workplace. Laura can contribute to the generational challenges discussion in several key ways. One is her ability to explain complex topics, so they become accessible to diverse audiences. Another is her expertise in connecting diverse teams. A third is Laura’s skill at delivering sharp analyses of the future of work and the challenges different generations face in it.
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Organizations that hire Laura
