{"id":1299,"date":"2025-09-02T13:57:28","date_gmt":"2025-09-02T13:57:28","guid":{"rendered":"https:\/\/laurabas.com\/staging\/author\/"},"modified":"2026-02-16T00:33:02","modified_gmt":"2026-02-16T00:33:02","slug":"author","status":"publish","type":"page","link":"https:\/\/laurabas.com\/en\/author\/","title":{"rendered":"Author"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”130px” constrain_group_1=”yes” bottom_padding=”130px” top_padding_tablet=”100px” constrain_group_3=”yes” bottom_padding_tablet=”100px” top_padding_phone=”60px” constrain_group_5=”yes” bottom_padding_phone=”60px” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” class=”content-section” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”90px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”15px” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][image_with_animation image_url=”1090″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”15px” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”The GenZclopedia” use_theme_fonts=”yes”][divider line_type=”No Line” custom_height=”12px”][vc_column_text]Everything you need to know about attracting and retaining young talent.<\/strong>
\nAnd luckily so.<\/p>\n

In a world that is aging and constantly changing, Gen Z\u2019s fresh perspective, critical questions and need for meaning are more relevant than ever.<\/p>\n

In preparation for her book, \u201cThe GenZclopedie\u201d (which roughly translates to an encyclopedia about Gen Z), generations expert and youth researcher Laura Bas conducted the largest qualitative study in the Netherlands into Generation Z in the workplace.<\/p>\n

The results clearly show what drives Gen Z, how to help their talents flourish, and how to respond to their expectations without losing yourself in generational stereotypes. As a relatable role model for Generation Z, the author knows better than anyone what moves this generation and what organisations need in order to move with them.<\/p>\n

Do not expect dry theory, but rather sharp insights, honest stories from young employees, and concrete tools to make your organisation future-proof.<\/p>\n

\u201cThe GenZclopedie\u201d is the practical guide for leaders, HR professionals, and organisations that want to attract and retain young talent. After reading it, you will know one thing for sure: this is how Gen Z operates, and this is how they will contribute to your enterprise\u2019s success.[\/vc_column_text]

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